What to do to generate traffic to a Web site
There are many ways to generate traffic to our website. Both free methods as methods of payment, one of them is all part of pay per click advertising, and the other way is to generate a lot of content for indexing in search engines, natural positioning, faster.
One of the disadvantages that could have, is that in the beginning, and when a domain is very new, is generally not indexed quickly by search engines, especially Google, which is the principal. When we have a very new domain, recently purchased, we usually put in quarantine, that is, give us three to six months, until they prove that we are generating enough content or that there are many links going to our Web site.
However, the easiest, fastest, most economical way to get traffic not only for the particular Web site, but for anyone, is to make a preliminary analysis of the market and know what already exists, who is working this area , what is our potential competition. By making that market research, determine what people already have ready forces, who have a newsletter that will be reaching your target audience, so we can start with a strategic partnership, any partnership, where we offer, for example, a percentage sales or give a certain amount for each click sent to us.
The key to Internet, is that we generate our own list of highly qualified, highly segmented, so we can follow them through an electronic newsletter, which is also one of the primary ways to build trust and credibility. When we have some antiquity and appear in search engines, particularly Google, we can design many organic positioning campaigns, for example making use of all that is marketing with videos and all that is Marketing and Social Networks.
Although we can assure everyone that will dominate the top ten positions in Google, because it would be absurd, we can say that in view of the experiments we have done with their own key words and even some customers who have contracted this service positioning organic through promotional videos and social networks in a matter of one day to another, may appear on the first page of Google.
And not just in one of the top ten positions, but in many cases we have achieved a 20-30 per cent of domination to those pages within 24 hours.
The most successful companies today are those that have more traffic, they are generally very large companies and usually do not have ten pages or a hundred pages, if not thousands, tens of thousands or one hundred thousand pages in your website. Each page is a real estate property and the more we have, the posibilidadades have to earn the lottery.
Today we know that the Internet is based on content and content is the position achieved is one that manages to create confidence and trust in people.
Generate your own content is important, because search engines, especially Google, analyze if our website is a content, an article or a photograph. One thing to keep in mind when working on the Internet is that when we work in construction or gardening or other physical work, we pay for this job, but when we work for the Internet, and spend a minute on the Internet, multiplies the minute and may last for ever.
It is very important to clarify that Internet traffic to two words must be present: traffic and conversion. If we are able to generate high quality traffic and highly targeted and qualified to our Web site, success is guaranteed.
But the only way we can convert that traffic into the action that we want people to take, is to know the profile of our target audience. Therefore, it is essential that before starting any Internet venture, perform the appropriate market research to know what people’s tastes, dislikes people, what they are buying, why they are not buying, where are congregating , which forums etc involved.
Finally to consider: when we manage to attract the qualified traffic to our Web site is the work of a Web site, effectively designed with principles of Direct Marketing, turning them into the action we want.