Google Adwords
Google AdWords with the type of extension notification
As you know, the extensions of ads that are most useful for your customers depend on how you reach your audience. For example, if your client is a bicycle repair shop in downtown Tokyo and want to attract potential customers about your store, a local user could more effectively with location extensions. You could see the text ad, address and telephone number.
If you have questions about extensions available visit the Ad Words Help Center.
Google Ad words: Conversion by publication
Google has improved the monitoring of conversions by publication with 2 features that eliminate much of the possible impact study when the results:
- Duplication Conversion Search by publication: Excludes conversions publication are also conversions per click search ads
- Window conversions Posted: Excludes conversions that take place after publication of the selected period.
Security in Google AdWords
In these times, it is important to ensure both your data and protect private information from your account as your customer data. Google has put together a series of best practices in a video focusing on the security of your Google accounts.
After watching this course you will be able to:
1) Identify the threats that must be taken into account.
2) To discuss the options for maintaining the security of existing systems.
3) Learn the importance of protecting AdWords accounts and advice about asking for confidential information
4) Know what you can do if your account is compromised.