Business Venture News

Starbucks wants to be closer to their consumers, their fans.  In what way could this happen?  We saw that Foursquare is betting on a platform as a business tool for companies, companies that are close to their customers, wherever they go and having a history of your tastes, preferences and common themes of his life.

What if I want something fast, or something more practical?  For example, I’m walking with my girlfriend and we serve one frozen case.  The information is in my pocket Where there’s an ice cream i Phone?  Once I locate and see the history of comments about the service, I decide, I pay and head to eat.

This is wonderful, “Who else wants to have a business like this?  Starbucks and thought, has decided to bring mobile payment plan to all corners of the United States.  The company began testing mobile payments in September 2009 and now has decided to implement the service in 6800 U.S. stores nationwide.

Draw your own, one in every five transactions are made with Starbucks customer cards, and a specialist opinion “mobile payments will grow the way in which our clients use and experience their Starbucks card”

Achieving this business seems to be very simple: just download the application for i Phone, i Pod Touch or Blackberry and allow store personnel to read with a scanner.  The application registers the purchase on behalf of Starbucks, which can be recharged using a credit card or PayPal.

Berry, and I want to pay before entering the store, and so I decided to wait longer if you have an ice cream or coffee. According to statistics charged customers at Starbucks cards for $ 1,500 million (1,115 million euros) in 2010, representing an increase of 21% compared to 2009.

Now there is the issue of security, but that are specialists, and can not be so stupid: in his pocket just what you need to spend the day.  Also after a long trial period (more than a year), Starbucks already knows most of his customers paying with mobile phones, and if cast is that it has been a great business, especially a great service.